16/4/2024
April 16, 2024
Google Vids is set to enhance Workspace with video creation tools, making video as accessible as slide creation. With features like storyboard and script assistance, it integrates seamlessly into the existing suite, aiming to simplify professional video production.
Starting June 2024, Google will integrate a new application called Google Vids into Workspace, expanding its suite of collaborative tools which currently includes Docs, Sheets, and Slides. Announced at the Cloud Next ’24 conference, Google Vids is poised to revolutionize how teams create video content for training, promotional, and explanatory purposes, similar to creating slideshows in PowerPoint.
Described as a video creation application leveraging artificial intelligence for professional uses, Google Vids is not merely an AI video generator like Runway or the upcoming Sora. Instead, it is deeply integrated within the Google Workspace environment, accessible alongside Docs, Sheets, and Slides. The aim is to empower any team member to easily transition from slides to rich video content.
Kristina Behr, Vice President of Product Management at Google, expressed the company's philosophy: "If you can create a slide, you can create a video in Vids." This tool is designed to be an all-in-one video assistant, aiding in writing, production, and editing tasks with the support of Google's AI model, Gemini.
Google Vids aims to make video creation as ubiquitous and straightforward as slide creation, emphasizing that "everyone can become a great storyteller with video."
Emphasizing collaboration, Google Vids integrates seamlessly with other Workspace tools, enhancing team coordination on video projects. The application supports adding visual and audio resources to a timeline, much like arranging elements in Google Slides but with the goal of producing engaging video sequences.
With plans for a mobile version also underway, Google Vids represents a significant step forward in making video production more accessible and integrated within the professional workflow of Google Workspace.