24/4/2024
April 24, 2024
LinkedIn introduces a new Premium Company Page subscription for SMEs priced at $99.99/month, enhancing page visibility and customer engagement with features like an AI-powered writing tool and customizable CTA buttons.
LinkedIn is venturing into new territory with the introduction of the LinkedIn Premium Company Page subscription, targeting small and medium-sized enterprises (SMEs). This latest addition to LinkedIn’s suite of premium services aims to bolster visibility and enhance lead conversion for business pages on the platform. Priced at $99.99 per month, or $839.88 for an annual commitment, the service offers a comprehensive set of tools designed to elevate a company's presence and reach on the networking site.
The subscription allows businesses to feature a customizable call-to-action (CTA) button at the top of their page, leading visitors directly to their website or contact form. This CTA also appears in search results, increasing the visibility of the page. Additionally, a dedicated testimonials section offers businesses the chance to showcase client feedback prominently, thereby boosting credibility and attracting potential clients.
One of the standout features of the LinkedIn Premium Company Page is the AI-powered writing assistant. This tool assists in optimizing content by reformulating sentences, enriching text, and even drafting posts to ensure that communications are engaging and effective.
Subscribers to the LinkedIn Premium Company Page will also gain insights into who visits their page. The service includes an 'invite-to-follow' feature, which allows page administrators to invite users who have interacted with the page to follow it, thus potentially increasing the page's follower base.
This initiative is part of LinkedIn’s broader strategy to increase its revenue streams and enhance user engagement on the platform. In 2023, LinkedIn's premium services generated $1.7 billion, demonstrating the significant potential of specialized offerings for business and individual accounts.
The LinkedIn Premium Company Page is currently in the testing phase, with a gradual rollout expected as the platform evaluates user feedback and fine-tunes the service.
