Think of multichannel advertising like putting up signs for your shop in various parts of town.
By doing this, you can reach more people who might be interested in what you're selling, increasing your chances of making more sales. Different advertising channels (like Google, Facebook, or Instagram) give you different insights about your customers, helping you understand them better and sell more effectively.
Plus, when people see your products in different places, they're more likely to remember your brand when they're ready to buy. And if one advertising channel doesn't work well, you've got others to rely on, making your business more resilient. The key is to be where your customers are and provide a consistent shopping experience across all channels.