The 5 best platforms to create an ecommerce website
Today, more and more people are becoming entrepreneurs by starting their own businesses. For many of them, selling online is an effective way to reach a wider audience and increase sales. However, creating an eCommerce website can be a real challenge, especially for beginners who don't have much experience in web development. Fortunately, there are eCommerce website creation platforms that simplify the process. In this article, we will focus on the most popular platforms.
Today, more and more people are becoming entrepreneurs by starting their own businesses. For many of them, selling online is an effective way to reach a wider audience and increase sales. However, creating an eCommerce website can be a real challenge, especially for beginners who don't have much experience in web development.
Fortunately, there are eCommerce website creation platforms that simplify the process. In this article, we will focus on the most popular platforms.
1st platform : Shopify
Shopify is a website creation platform dedicated exclusively to e-commerce. It is a complete solution for entrepreneurs who want to create a professional and profitable eCommerce website.
The platform offers a wide variety of e-commerce features, as well as tools for marketing, order management and inventory management.
The benefits of Shopify for beginners:
Easy to use
Shopify is designed to be simple and accessible to all users, regardless of their level of technical knowledge. The platform offers an easy to understand and navigate graphical interface with intuitive options for adding and editing products, pages and features.
Full e-commerce functionality
Shopify offers a full range of integrated e-commerce features, including product management, ordering, payments, taxes and shipping. You can also integrate third-party applications to enhance your website's functionality.
Possibility to integrate additional applications
Shopify has a built-in app store, which allows you to add additional functionality to your website with just one click.
This Shopify app store offers hundreds of third-party apps, which can be easily integrated with your website to add specific functionality and meet your specific needs.
These applications include, for example, marketing tools, inventory management applications, order tracking applications, customer relationship management applications, payment applications, and more.
One of the benefits of this app store is that it allows Shopify users to add advanced features to their website without the need for advanced technical skills. In fact, most of the apps are easy to install and configure, and can be used right out of the box.
In addition, Shopify's app store also offers customization options, which allows you to tailor the app's features to your specific needs. This means you can add only the features you need, which can save you time and money from having to develop those features yourself.
Shopify's online support is a key part of the platform, as it offers quick and efficient help to users who may be having difficulties while creating their e-commerce. This support is available 24/7, which means that users can get help at any time, no matter where they are in the world.
Shopify support can be accessed via live online chat, email, or phone call. Users can also access a comprehensive knowledge base, which contains articles, guides and tutorials to help them solve common problems and use the platform's advanced features.
In addition, Shopify also offers an active community of developers and platform users, who can provide tips and tricks to solve specific problems or optimize website performance. This community is also a great way for users to share experiences and find creative solutions to difficult problems.
Cost of the platform
Shopify's monthly fees vary depending on the plan you choose. Plans start at $29 per month and include basic features such as product, order and payment management.
Higher plans offer more advanced features such as detailed reporting, gift cards and advanced shipping options. There is also a transaction fee for credit card payments, which is 2.9% + $0.30 per transaction for the basic plan.
Success stories with Shopify:
Shopify has been used by many startup entrepreneurs to create their eCommerce successfully. For example, Kylie Cosmetics, Kylie Jenner's makeup brand, uses Shopify to sell its products online.
Since launching its online store in 2015, the brand has experienced phenomenal growth, generating millions of dollars in revenue each year. Another example is Allbirds, a sustainable footwear brand, which used Shopify to create its website.
Since then, the company has grown rapidly and has become one of the most popular brands in its industry.
2nd platform : WooCommerce
WooCommerce is an open-source e-commerce extension designed for websites created with WordPress.
It allows entrepreneurs to create an online store on their existing WordPress website, while retaining the flexibility and customization of WordPress. WooCommerce is currently the most popular e-commerce platform in the world, powering over 3 million online stores.
Cost of the platform:
Woocommerce is a free plugin for WordPress, but there are fees associated with hosting, domain name and installing additional plugins to add functionality. Costs vary depending on the host you choose and the plugins you use.
The advantages of WooCommerce
WooCommerce is very flexible and offers a wide variety of e-commerce features, from product management to payment options. This allows entrepreneurs to customize their eCommerce site to suit their business needs.
Wide choice of themes and extensions
One of the key benefits of WooCommerce is the wide variety of themes and extensions available to customize your online store and add additional functionality. WooCommerce users can choose from a wide selection of free and paid themes to customize the look of their website and create a unique online shopping experience for their customers.
These themes are often created by professional designers and are optimized for performance, usability and browser compatibility. In addition, themes can be customized to meet the specific needs of your business, allowing you to create an online store that reflects your brand and values.
In addition to themes, WooCommerce also has a wide variety of free and paid extensions, which allow you to add additional functionality to your online store. These extensions can include marketing tools, payment options, security features, order management tools, and more.
By using WooCommerce themes and extensions, users can create custom and powerful e-commerce websites without the need for advanced technical skills. Moreover, these themes and extensions can be easily installed and customized to meet your specific business needs.
WooCommerce has a very active user community, which means that there are plenty of resources available to help you solve any problems you might encounter while using this platform.
The active community of WooCommerce users is one of the key benefits of this e-commerce platform. This community is made up of developers, designers, bloggers, and entrepreneurs who share their knowledge and expertise to help WooCommerce users solve problems, optimize their online store, and improve their overall experience with the platform.
There are many resources available for WooCommerce users, thanks to this active community. Discussion forums, Facebook groups, blogs, and online videos are all sources of information and advice for WooCommerce users. Community members share tips, tutorials, codes and extensions that can help WooCommerce users customize their website and add additional functionality.
WooCommerce's active community is also a great way for users to keep up with the latest trends and features of the platform. Community members regularly share updates, new features, and tips to help users optimize their website.
Suitable for large-scale projects
WooCommerce is known to be suitable for large-scale projects, which makes it an ideal solution for businesses that have a large amount of products to sell and need a website that can handle large amounts of traffic.
The WooCommerce platform is built on top of WordPress, which means it can handle large amounts of data without affecting your website's performance. In addition, WooCommerce has a solid infrastructure and flexible architecture, which allows it to handle large websites efficiently.
WooCommerce also has a wide variety of features that help to effectively manage large-scale online retail sites, including inventory management, order management, customer management, and more. These features are designed to help users effectively manage their online business, even when the volume of traffic and transactions is high.
Success stories with WooCommerce:
WooCommerce is used by many businesses of all sizes, including well-known companies such as Harley-Davidson and Cosmopolitan. For example, children's clothing company Little Blue House used WooCommerce to create their site and has been growing rapidly ever since.
Sunglasses brand Pala also used WooCommerce to create their online store and had great success online.
3rd platform : Prestashop
Prestashop is an open-source e-commerce platform that allows entrepreneurs to create their own online store.
It is a popular e-commerce solution that is used by over 300,000 online stores worldwide. Prestashop offers a variety of e-commerce features, including product, order and payment management.
Prestashop is a free open-source platform to download and install. However, there are costs associated with hosting, domain name and installing additional modules to add functionality. Costs vary depending on the hosting provider chosen and the modules used.
The advantages of Prestashop:
Open-source: Prestashop is an open-source platform, which means that all code is accessible and modifiable. This offers great flexibility to developers to customize and adapt the platform according to their business needs.
Ease of use
Prestashop is an e-commerce platform known for its ease of use and usability. The user interface is designed to be simple and intuitive, allowing users to easily find the features they need to create their online store.
Users can add products, create categories, manage orders, manage customers and customize their online store without needing advanced technical skills.
Wide choice of themes and extensions
Prestashop offers a wide range of free and paid themes to customize the look of your online store. There are also many free and paid extensions to add additional features to your website.
Prestashop has an active user community that provides technical support, tutorials and tips to help entrepreneurs use the platform.
Cost of the platform for an online business:
Success stories with Prestashop:
Prestashop is used by many companies of all sizes. For example, the online watch store, Cluse, uses Prestashop to manage its orders and inventory. The jewelry brand Cleor also used Prestashop to create its eCommerce site and has grown rapidly since then.
4th platform : Wix
Wix is an eCommerce website creation platform that offers a wide variety of templates for all types of businesses, including eCommerce websites.
The platform is very intuitive and easy to use, even for beginners. You can choose from hundreds of website templates, which can be easily customized according to your needs.
Cost of the platform for an online business:
Wix e-commerce plans start at $23 per month and include features such as product, order and payment management. Higher plans offer more advanced features such as detailed reporting and advanced shipping options.
Transaction fees are also applied for credit card payments at 2.9% + $0.30 per transaction for the basic plan.
The advantages of Wix for beginners:
Wix's user interface is very intuitive, which makes creating your eCommerce site easy and enjoyable.
Wide choice of models
Wix offers a wide variety of eCommerce website templates that are suitable for all types of businesses.
Integrated e-commerce features
Wix offers a multitude of integrated e-commerce features that simplify the management of your online store. You can easily manage products, orders, payments, taxes and shipping costs.
Wix offers 24/7 online support to help you solve any problems you may encounter while creating your eCommerce site.
Examples of successful online business with Wix:
Many beginner entrepreneurs have created their e-business site with Wix and have achieved remarkable results.
For example, Anna Bond, the founder of Rifle Paper Co, used Wix to create her eCommerce site. Since then, her company has grown rapidly and become one of the most popular stationery and home accessories brands.
5th platform: WiziShop
WiziShop is a French e-commerce platform that allows entrepreneurs to create their website.
WiziShop offers a variety of e-commerce features, including product, order and payment management. It is suitable for both beginners and experts in e-commerce.
The advantages of WiziShop:
Easy to use
WiziShop.fr offers an easy to use interface that allows entrepreneurs to create their online store in just a few clicks. No technical skills are required to create and manage your online store.
Wide range of features
WiziShop.fr offers a wide range of e-commerce features, including inventory management, order management, payment management, delivery management and returns management. It also offers marketing features such as newsletter management, promotions and discounts.
WiziShop.fr allows you to easily customize the look of your online store thanks to an intuitive theme editor. It is also possible to integrate additional functionalities thanks to third party applications.
WiziShop.fr offers a technical support 7 days a week to answer questions from entrepreneurs and solve technical problems.
WiziShop.co.uk plans start from €29 per month and include features such as product, order and payment management. Higher plans offer more advanced features such as detailed reporting and advanced shipping options.
Transaction fees are also applied for credit card payments, at a rate of 1.5% + €0.25 per transaction for the basic plan.
Success stories with WiziShop.fr:
WiziShop.fr is used by many French companies of all sizes. For example, the French cosmetics brand Avril uses WiziShop.fr for its online store and has grown rapidly since then. The children's clothing brand, Louise Misha, also created its online store with WiziShop.fr and has been very successful in France and internationally.
Tips for choosing the best platform:
Define your needs according to your project and your products.
To choose the best platform for creating an e-business website, it is important to take into account several factors. First of all, it is essential to define your needs according to your project and the products you want to sell.
For example, if you sell physical products that require inventory, a platform that offers inventory management features will be more suitable.
Evaluate your technical skills and choose a suitable platform.
It's also important to consider your technical skills and choose a platform that matches your level of web development knowledge. Some platforms like Wix offer a user-friendly and intuitive interface, while others like WooCommerce require some mastery of WordPress.
The e-commerce features offered by the platform should also be considered, such as payment, shipping and returns management. Some platforms offer full functionality, while others require additional plugins to be installed.
Evaluate the cost of the platform and additional features.
The cost of the platform must also be evaluated, as well as the cost of additional functionality required to meet its specific needs.
Some platforms are free, but offer limited functionality, while others require a monthly or annual fee.
Consult user reviews and testimonials
Finally, consulting user reviews and testimonials can be very helpful in assessing satisfaction and success with the platform. Testimonials from users with similar projects can give an idea of the platform's suitability for one's project.
By taking into account these different criteria, it will be easier to choose the platform of creation of e commerce site the most adapted to its needs, its skills and its budget.
In conclusion, the choice of the CMS for the creation of its e commerce website is a crucial element for the success of its project. Platforms such as Shopify, Prestashop, Woocommerce, Wix and WiziShop.fr each offer their own advantages and features.
First of all, it is important to define the needs of your project and your products in order to choose the platform that offers the necessary functionalities to meet these needs. For example, if you plan to sell personalized products, a platform that allows the creation of personalized products would be more adapted.
Next, it is important to consider your technical skills to choose a platform that matches your skill level. Some platforms are more intuitive and easy to use for beginners, while others require more advanced technical skills.
In addition, it is important to consider the e-commerce features offered by the platform, such as payment options, inventory management features and the ability to integrate additional applications.
The cost of the platform and additional features should also be considered. Some platforms offer free or low-cost plans for first-time users, while other platforms may be more expensive.
Finally, it is important to look at user reviews and testimonials to gauge satisfaction and success with the platform. This can help make an informed decision based on the experience of other users.